Statement of Intent

Leeds College of Art BA (Hons) ILLUSTRATION	Level	06
OUIL603 Extended Practice	CreditV	60
STUDIO PRACTICE Statement of Intent

Name	Leah Haywood
Date	24/02/18
Rationale
The projects I have chosen to work on fro 603 allow me to explore different industry sectors I am interested in working within and/or offer me an opportunity to explore and expand my practice in terms of process and production. Together, the selected briefs will allow me to compile a portfolio of work, whether this exists online or in a physical format.
Themes / Subjects
- Music - exploration of sound and image - Emotionally driven work – focus on feeling and human experience – concept of home - Applied illustration – product, packaging, printed goods etc - Editorial – imagery and words, possibly linking to emotion and feeling - Themes for zines vary throughout - Folklore/Mystical Practices – specific theme for wall hangings
Products / Methods of Distribution
- Prints - Zines - Live brief responses - Digital outcomes - A selection of printed products/goods (wall hangings, Print Stuff stock etc) - Distribution – online, print, fairs and stalls, portfolio, website

Practical Skills / Media / Fromats

- Drawing  - Digital  - Print - Publications - Product - Research

Brief 1: Alternative LP Covers	Deadline	28th February
Rationale: Allows exploration of the relationship between music and image. Allows response to a personal interest and influence. Exploration of different processes and production methods. Further understanding of working within a specific format and set of constraints.
Brief 2: Editorial – Responses to selected articles/creative writing pieces from Oh Comely Magazine.	Deadline	31st March
Rationale: Allows experience responding to pre-written articles in an editorial format. Investigation into how imagery accompanies word to enhance each other. Allows options to work with possible emotive subject matter. Development of process. Understanding of formats and possible constraints. Could have potential to form contacts, final outcomes could be printed and sent to the art director/magazine headquarters.
Brief 3: “Home” – an exploration of the concept of home	Deadline	17th May
Rationale: Research led project based around the concept of home. Outcomes not necessarily defined, potential to go in multiple directions. Exploration of practice – print and process. Respond to personal experience as well as first hand experiences of others via research, surveys, questionnaires etc. Broad subject matter, sometimes highly emotive. Respond to emotion and experience. Experimentation and exploration of own practice – ongoing project – no obvious end point. Allows for varied responses, zines, prints, short comics, etc.
Brief 4: Wall Hangings	Deadline	28th April
Rationale: Produce a series of images consisting of a minimum of three illustrations responding to one OR three different folktales OR aspects of mystical practice, e.g. witchcraft, divination etc. Final designs will then be screen printed onto fabric and made into wall hangings. Research led brief to expand contextual and theoretical understanding. Short individual briefs with over-arching themes combine to make one larger project. Expand process and production skills. Exploration of Applied illustration with a focus on print, narrative and storytelling. Ties into Print Stuff, if successful, outcomes can be sold.
Brief 5: Zines	Deadline	17th May
Rationale: Produce a variety of zines/small publications exploring a variety of themes. To be completed within varied time frames. Exploration of zine format – learn how to work in different/new ways. Exploration of practice – different timeframes – zine a day/week etc. Image and narrative exploration and conceptual development. Production and Process – DIY. Continuation of pre-existing ideas, and opportunity to pick old things back up. Allows for times spent just drawing, exploring and having fun. Develop and enjoy practice.

ACTION PLAN- use this section to identify specific tasks that you need to complete in order to resolve the brief.
Brief	What do you need to do?	Deadline
1	Forge Magazine - Research theme. Create image. Submit via website.	5 – 9th March
2	Papergang by Ohhdeer - Download Brief and Project Pack. Decide on theme to run throughout. Generate Imagery. Apply to product. Submit via website.	26th March
3	LP Covers – Series of five alternative LP covers. Choose albums. Create imagery. Produce mockups. Explore process.	28th February
4	Home - Ongoing project. Research driven (primary and secondary). Initial research to define starting point. Begin creating imagery that responds to research undertaken. Varieties of practical outcomes are achievable. No set end point. Continuous project with room for a variety of directions.	17th May
5	Editorial – Look through back copies of Oh Comely magazine and select three articles to work with. Create imagery in response to these images. Consider printing images and mailing to art director of magazine.	31st March
6	Wall Hangings – Select specific theme to run throughout. Initial research to be undertaken. Start generating imagery. Look into production methods, materials etc. Finalize images. Print. Make wall hangings.	28th- 30th April
7	Zines – Ongoing project and production of zines. Explore different themes, formats and production methods.	17th May
8	Print Stuff – Selection of printed goods/products to take and sell at Print Stuff 2018. Can generate new work specifically for this OR use existing work from other proposed briefs and apply to product or print.	28th April
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